diff --git a/crates/oxc_linter/src/rules.rs b/crates/oxc_linter/src/rules.rs
index 97138c553..a40d45b9e 100644
--- a/crates/oxc_linter/src/rules.rs
+++ b/crates/oxc_linter/src/rules.rs
@@ -276,6 +276,7 @@ mod nextjs {
     pub mod no_assign_module_variable;
     pub mod no_async_client_component;
     pub mod no_css_tags;
+    pub mod no_img_element;
 }
 
 oxc_macros::declare_all_lint_rules! {
@@ -521,4 +522,5 @@ oxc_macros::declare_all_lint_rules! {
     nextjs::no_assign_module_variable,
     nextjs::no_async_client_component,
     nextjs::no_css_tags,
+    nextjs::no_img_element,
 }
diff --git a/crates/oxc_linter/src/rules/nextjs/no_img_element.rs b/crates/oxc_linter/src/rules/nextjs/no_img_element.rs
new file mode 100644
index 000000000..934224773
--- /dev/null
+++ b/crates/oxc_linter/src/rules/nextjs/no_img_element.rs
@@ -0,0 +1,147 @@
+use oxc_ast::{ast::JSXElementName, AstKind};
+use oxc_diagnostics::{
+    miette::{self, Diagnostic},
+    thiserror::Error,
+};
+use oxc_macros::declare_oxc_lint;
+use oxc_span::Span;
+
+use crate::{context::LintContext, rule::Rule, AstNode};
+
+#[derive(Debug, Error, Diagnostic)]
+#[error("eslint-plugin-next(no-img-element): Prevent usage of `<img>` element due to slower LCP and higher bandwidth.")]
+#[diagnostic(severity(warning), help("See https://nextjs.org/docs/messages/no-img-element"))]
+struct NoImgElementDiagnostic(#[label] pub Span);
+
+#[derive(Debug, Default, Clone)]
+pub struct NoImgElement;
+
+declare_oxc_lint!(
+    /// ### What it does
+    ///
+    ///
+    /// ### Why is this bad?
+    ///
+    ///
+    /// ### Example
+    /// ```javascript
+    /// ```
+    NoImgElement,
+    correctness
+);
+
+impl Rule for NoImgElement {
+    fn run<'a>(&self, node: &AstNode<'a>, ctx: &LintContext<'a>) {
+        let AstKind::JSXOpeningElement(jsx_opening_element) = node.kind() else { return };
+
+        let JSXElementName::Identifier(jsx_opening_element_name) = &jsx_opening_element.name else {
+            return;
+        };
+
+        if jsx_opening_element_name.name.as_str() != "img" {
+            return;
+        }
+
+        let Some(parent) = ctx.nodes().parent_node(node.id()) else { return };
+        let Some(parent) = ctx.nodes().parent_node(parent.id()) else { return };
+
+        if let AstKind::JSXElement(maybe_picture_jsx_elem) = parent.kind() {
+            if let JSXElementName::Identifier(jsx_opening_element_name) =
+                &maybe_picture_jsx_elem.opening_element.name
+            {
+                if jsx_opening_element_name.name.as_str() == "picture" {
+                    return;
+                }
+            }
+        }
+
+        ctx.diagnostic(NoImgElementDiagnostic(jsx_opening_element_name.span));
+    }
+}
+
+#[test]
+fn test() {
+    use crate::tester::Tester;
+
+    let pass = vec![
+        r#"import { Image } from 'next/image';
+			
+			      export class MyComponent {
+			        render() {
+			          return (
+			            <div>
+			              <Image
+			                src="/test.png"
+			                alt="Test picture"
+			                width={500}
+			                height={500}
+			              />
+			            </div>
+			          );
+			        }
+			      }"#,
+        r#"export class MyComponent {
+			        render() {
+			          return (
+			            <picture>
+			              <img
+			                src="/test.png"
+			                alt="Test picture"
+			                width={500}
+			                height={500}
+			              />
+			            </picture>
+			          );
+			        }
+			      }"#,
+        r#"export class MyComponent {
+			        render() {
+			          return (
+			            <div>
+			              <picture>
+			                <source media="(min-width:650px)" srcset="/test.jpg"/>
+			                <img
+			                  src="/test.png"
+			                  alt="Test picture"
+			                  style="width:auto;"
+			                />
+			              </picture>
+			            </div>
+			          );
+			        }
+			      }"#,
+    ];
+
+    let fail = vec![
+        r#"
+			      export class MyComponent {
+			        render() {
+			          return (
+			            <div>
+			              <img
+			                src="/test.png"
+			                alt="Test picture"
+			                width={500}
+			                height={500}
+			              />
+			            </div>
+			          );
+			        }
+			      }"#,
+        r#"
+			      export class MyComponent {
+			        render() {
+			          return (
+			            <img
+			              src="/test.png"
+			              alt="Test picture"
+			              width={500}
+			              height={500}
+			            />
+			          );
+			        }
+			      }"#,
+    ];
+
+    Tester::new_without_config(NoImgElement::NAME, pass, fail).test_and_snapshot();
+}
diff --git a/crates/oxc_linter/src/snapshots/no_img_element.snap b/crates/oxc_linter/src/snapshots/no_img_element.snap
new file mode 100644
index 000000000..d6c9d3d12
--- /dev/null
+++ b/crates/oxc_linter/src/snapshots/no_img_element.snap
@@ -0,0 +1,23 @@
+---
+source: crates/oxc_linter/src/tester.rs
+expression: no_img_element
+---
+  ⚠ eslint-plugin-next(no-img-element): Prevent usage of `<img>` element due to slower LCP and higher bandwidth.
+   ╭─[no_img_element.tsx:5:1]
+ 5 │                         <div>
+ 6 │                           <img
+   ·                            ───
+ 7 │                             src="/test.png"
+   ╰────
+  help: See https://nextjs.org/docs/messages/no-img-element
+
+  ⚠ eslint-plugin-next(no-img-element): Prevent usage of `<img>` element due to slower LCP and higher bandwidth.
+   ╭─[no_img_element.tsx:4:1]
+ 4 │                       return (
+ 5 │                         <img
+   ·                          ───
+ 6 │                           src="/test.png"
+   ╰────
+  help: See https://nextjs.org/docs/messages/no-img-element
+
+