diff --git a/crates/oxc_linter/src/rules.rs b/crates/oxc_linter/src/rules.rs
index ec19595e5..c86c3bc99 100644
--- a/crates/oxc_linter/src/rules.rs
+++ b/crates/oxc_linter/src/rules.rs
@@ -141,6 +141,7 @@ mod jest {
     pub mod no_test_prefixes;
     pub mod no_test_return_statement;
     pub mod prefer_called_with;
+    pub mod prefer_equality_matcher;
     pub mod prefer_todo;
     pub mod valid_describe_callback;
     pub mod valid_expect;
@@ -428,6 +429,7 @@ oxc_macros::declare_all_lint_rules! {
     jest::no_test_prefixes,
     jest::no_test_return_statement,
     jest::prefer_called_with,
+    jest::prefer_equality_matcher,
     jest::prefer_todo,
     jest::valid_describe_callback,
     jest::valid_expect,
diff --git a/crates/oxc_linter/src/rules/jest/prefer_equality_matcher.rs b/crates/oxc_linter/src/rules/jest/prefer_equality_matcher.rs
new file mode 100644
index 000000000..405c1a00e
--- /dev/null
+++ b/crates/oxc_linter/src/rules/jest/prefer_equality_matcher.rs
@@ -0,0 +1,125 @@
+use crate::{
+    context::LintContext,
+    rule::Rule,
+    utils::{collect_possible_jest_call_node, parse_expect_jest_fn_call, PossibleJestNode},
+};
+
+use oxc_ast::{
+    ast::{Argument, Expression},
+    AstKind,
+};
+use oxc_diagnostics::{
+    miette::{self, Diagnostic},
+    thiserror::Error,
+};
+use oxc_macros::declare_oxc_lint;
+use oxc_span::Span;
+use oxc_syntax::operator::BinaryOperator;
+
+#[derive(Debug, Error, Diagnostic)]
+#[error(
+    "eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers."
+)]
+#[diagnostic(severity(warning), help("Prefer using one of the equality matchers instead"))]
+struct UseEqualityMatcherDiagnostic(#[label] Span);
+
+#[derive(Debug, Default, Clone)]
+pub struct PreferEqualityMatcher;
+
+declare_oxc_lint!(
+    /// ### What it does
+    /// Jest has built-in matchers for expecting equality, which allow for more readable
+    /// tests and error messages if an expectation fails.
+    ///
+    /// ### Example
+    ///
+    /// ```javascript
+    /// // invalid
+    /// expect(x === 5).toBe(true);
+    /// expect(name === 'Carl').not.toEqual(true);
+    /// expect(myObj !== thatObj).toStrictEqual(true);
+    ///
+    /// // valid
+    /// expect(x).toBe(5);
+    /// expect(name).not.toEqual('Carl');
+    /// expect(myObj).toStrictEqual(thatObj);
+    /// ```
+    PreferEqualityMatcher,
+    style,
+);
+
+impl Rule for PreferEqualityMatcher {
+    fn run_once(&self, ctx: &LintContext) {
+        for possible_jest_node in &collect_possible_jest_call_node(ctx) {
+            Self::run(possible_jest_node, ctx);
+        }
+    }
+}
+
+impl PreferEqualityMatcher {
+    pub fn run<'a>(possible_jest_node: &PossibleJestNode<'a, '_>, ctx: &LintContext<'a>) {
+        let node = possible_jest_node.node;
+        let AstKind::CallExpression(call_expr) = node.kind() else {
+            return;
+        };
+        let Some(jest_fn_call) = parse_expect_jest_fn_call(call_expr, possible_jest_node, ctx)
+        else {
+            return;
+        };
+
+        let Some(expect_parent) = jest_fn_call.head.parent else {
+            return;
+        };
+        let expr = expect_parent.get_inner_expression();
+        let Expression::CallExpression(call_expr) = expr else {
+            return;
+        };
+        let Some(argument) = call_expr.arguments.first() else {
+            return;
+        };
+
+        let Argument::Expression(Expression::BinaryExpression(binary_expr)) = argument else {
+            return;
+        };
+
+        if binary_expr.operator != BinaryOperator::StrictEquality
+            && binary_expr.operator != BinaryOperator::StrictInequality
+        {
+            return;
+        }
+
+        let Some(matcher) = jest_fn_call.matcher() else {
+            return;
+        };
+
+        ctx.diagnostic(UseEqualityMatcherDiagnostic(matcher.span));
+    }
+}
+
+#[test]
+fn test() {
+    use crate::tester::Tester;
+
+    let pass = vec![
+        ("expect.hasAssertions", None),
+        ("expect.hasAssertions()", None),
+        ("expect.assertions(1)", None),
+        ("expect(true).toBe(...true)", None),
+        ("expect(a == 1).toBe(true)", None),
+        ("expect(1 == a).toBe(true)", None),
+        ("expect(a == b).toBe(true)", None),
+    ];
+
+    let fail = vec![
+        ("expect(a !== b).toBe(true)", None),
+        ("expect(a !== b).toBe(false)", None),
+        ("expect(a !== b).resolves.toBe(true)", None),
+        ("expect(a !== b).resolves.toBe(false)", None),
+        ("expect(a !== b).not.toBe(true)", None),
+        ("expect(a !== b).not.toBe(false)", None),
+        ("expect(a !== b).resolves.not.toBe(true)", None),
+        ("expect(a !== b).resolves.not.toBe(false)", None),
+    ];
+
+    Tester::new(PreferEqualityMatcher::NAME, pass, fail).with_jest_plugin(true).test_and_snapshot();
+}
diff --git a/crates/oxc_linter/src/snapshots/prefer_equality_matcher.snap b/crates/oxc_linter/src/snapshots/prefer_equality_matcher.snap
new file mode 100644
index 000000000..14b2ae728
--- /dev/null
+++ b/crates/oxc_linter/src/snapshots/prefer_equality_matcher.snap
@@ -0,0 +1,62 @@
+---
+source: crates/oxc_linter/src/tester.rs
+assertion_line: 150
+expression: prefer_equality_matcher
+---
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:17]
+ 1 │ expect(a !== b).toBe(true)
+   ·                 ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:17]
+ 1 │ expect(a !== b).toBe(false)
+   ·                 ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:26]
+ 1 │ expect(a !== b).resolves.toBe(true)
+   ·                          ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:26]
+ 1 │ expect(a !== b).resolves.toBe(false)
+   ·                          ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:21]
+ 1 │ expect(a !== b).not.toBe(true)
+   ·                     ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:21]
+ 1 │ expect(a !== b).not.toBe(false)
+   ·                     ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:30]
+ 1 │ expect(a !== b).resolves.not.toBe(true)
+   ·                              ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
+  ⚠ eslint-plugin-jest(prefer-equality-matcher): Suggest using the built-in equality matchers.
+   ╭─[prefer_equality_matcher.tsx:1:30]
+ 1 │ expect(a !== b).resolves.not.toBe(false)
+   ·                              ────
+   ╰────
+  help: Prefer using one of the equality matchers instead
+
diff --git a/crates/oxc_linter/src/utils/jest.rs b/crates/oxc_linter/src/utils/jest.rs
index cf043f815..a50885f56 100644
--- a/crates/oxc_linter/src/utils/jest.rs
+++ b/crates/oxc_linter/src/utils/jest.rs
@@ -37,7 +37,7 @@ const JEST_METHOD_NAMES: phf::Set<&'static str> = phf_set![
     "pending"
 ];
 
-#[derive(Clone, Copy, PartialEq, Eq)]
+#[derive(Clone, Copy, PartialEq, Eq, Debug)]
 pub enum JestFnKind {
     Expect,
     General(JestGeneralFnKind),