diff --git a/crates/oxc_linter/src/rules.rs b/crates/oxc_linter/src/rules.rs
index 265e217d3..eb6596ea8 100644
--- a/crates/oxc_linter/src/rules.rs
+++ b/crates/oxc_linter/src/rules.rs
@@ -156,6 +156,7 @@ mod unicorn {
     pub mod no_object_as_default_parameter;
     pub mod no_static_only_class;
     pub mod no_thenable;
+    pub mod no_this_assignment;
     pub mod no_unnecessary_await;
     pub mod no_useless_fallback_in_spread;
     pub mod prefer_add_event_listener;
@@ -298,6 +299,7 @@ oxc_macros::declare_all_lint_rules! {
     unicorn::no_object_as_default_parameter,
     unicorn::no_static_only_class,
     unicorn::no_thenable,
+    unicorn::no_this_assignment,
     unicorn::no_unnecessary_await,
     unicorn::no_useless_fallback_in_spread,
     unicorn::prefer_add_event_listener,
diff --git a/crates/oxc_linter/src/rules/unicorn/no_this_assignment.rs b/crates/oxc_linter/src/rules/unicorn/no_this_assignment.rs
new file mode 100644
index 000000000..1f5edb5dd
--- /dev/null
+++ b/crates/oxc_linter/src/rules/unicorn/no_this_assignment.rs
@@ -0,0 +1,147 @@
+use oxc_ast::{
+    ast::{AssignmentTarget, BindingPatternKind, Expression, SimpleAssignmentTarget},
+    AstKind,
+};
+use oxc_diagnostics::{
+    miette::{self, Diagnostic},
+    thiserror::{self, Error},
+};
+use oxc_macros::declare_oxc_lint;
+use oxc_span::{Atom, Span};
+
+use crate::{context::LintContext, rule::Rule, AstNode};
+
+#[derive(Debug, Error, Diagnostic)]
+#[error("eslint-plugin-unicorn(no-this-assignment): Do not assign `this` to `{1}`")]
+#[diagnostic(
+    severity(warning),
+    help("Reference `this` directly instead of assigning it to a variable.")
+)]
+struct NoThisAssignmentDiagnostic(#[label] pub Span, Atom);
+
+#[derive(Debug, Default, Clone)]
+pub struct NoThisAssignment;
+
+declare_oxc_lint!(
+    /// ### What it does
+    ///
+    /// Disallow assigning `this` to a variable.
+    ///
+    /// ### Why is this bad?
+    ///
+    /// Assigning `this` to a variable is unnecessary and confusing.
+    ///
+    /// ### Example
+    /// ```javascript
+    /// // fail
+    /// const foo = this;
+    /// class Bar {
+    /// 	method() {
+    /// 		foo.baz();
+    /// 	}
+    /// }
+    ///
+    /// new Bar().method();
+    ///
+    /// // pass
+    /// class Bar {
+    /// 	constructor(fooInstance) {
+    /// 		this.fooInstance = fooInstance;
+    /// 	}
+    /// 	method() {
+    /// 		this.fooInstance.baz();
+    /// 	}
+    /// }
+    ///
+    /// new Bar(this).method();
+    /// ```
+    NoThisAssignment,
+    pedantic
+);
+
+impl Rule for NoThisAssignment {
+    fn run<'a>(&self, node: &AstNode<'a>, ctx: &LintContext<'a>) {
+        match node.kind() {
+            AstKind::VariableDeclarator(variable_decl) => {
+                let Some(init) = &variable_decl.init else {
+                    return;
+                };
+
+                if !matches!(init.without_parenthesized(), Expression::ThisExpression(_)) {
+                    return;
+                }
+
+                let BindingPatternKind::BindingIdentifier(binding_ident) = &variable_decl.id.kind
+                else {
+                    return;
+                };
+
+                ctx.diagnostic(NoThisAssignmentDiagnostic(
+                    variable_decl.span,
+                    binding_ident.name.clone(),
+                ));
+            }
+            AstKind::AssignmentExpression(assignment_expr) => {
+                if !matches!(
+                    assignment_expr.right.without_parenthesized(),
+                    Expression::ThisExpression(_)
+                ) {
+                    return;
+                }
+
+                let AssignmentTarget::SimpleAssignmentTarget(simple_assignment_target) =
+                    &assignment_expr.left
+                else {
+                    return;
+                };
+
+                let SimpleAssignmentTarget::AssignmentTargetIdentifier(ident) =
+                    simple_assignment_target
+                else {
+                    return;
+                };
+
+                ctx.diagnostic(NoThisAssignmentDiagnostic(
+                    assignment_expr.span,
+                    ident.name.clone(),
+                ));
+            }
+            _ => {}
+        }
+    }
+}
+
+#[test]
+fn test() {
+    use crate::tester::Tester;
+
+    let pass = vec![
+        r#"const {property} = this;"#,
+        r#"const property = this.property;"#,
+        r#"const [element] = this;"#,
+        r#"const element = this[0];"#,
+        r#"([element] = this);"#,
+        r#"element = this[0];"#,
+        r#"property = this.property;"#,
+        r#"const [element] = [this];"#,
+        r#"([element] = [this]);"#,
+        r#"const {property} = {property: this};"#,
+        r#"({property} = {property: this});"#,
+        r#"const self = true && this;"#,
+        r#"const self = false || this;"#,
+        r#"const self = false ?? this;"#,
+        r#"foo.bar = this;"#,
+        r#"function foo(a = this) {}"#,
+        r#"function foo({a = this}) {}"#,
+        r#"function foo([a = this]) {}"#,
+    ];
+
+    let fail = vec![
+        r#"const foo = this;"#,
+        r#"let foo;foo = this;"#,
+        r#"var foo = bar, baz = this;"#,
+        r#"var foo = (bar), baz = (this);"#,
+    ];
+
+    Tester::new_without_config(NoThisAssignment::NAME, pass, fail).test_and_snapshot();
+}
diff --git a/crates/oxc_linter/src/snapshots/no_this_assignment.snap b/crates/oxc_linter/src/snapshots/no_this_assignment.snap
new file mode 100644
index 000000000..d07bb8693
--- /dev/null
+++ b/crates/oxc_linter/src/snapshots/no_this_assignment.snap
@@ -0,0 +1,33 @@
+---
+source: crates/oxc_linter/src/tester.rs
+expression: no_this_assignment
+---
+  ⚠ eslint-plugin-unicorn(no-this-assignment): Do not assign `this` to `foo`
+   ╭─[no_this_assignment.tsx:1:1]
+ 1 │ const foo = this;
+   ·       ──────────
+   ╰────
+  help: Reference `this` directly instead of assigning it to a variable.
+
+  ⚠ eslint-plugin-unicorn(no-this-assignment): Do not assign `this` to `foo`
+   ╭─[no_this_assignment.tsx:1:1]
+ 1 │ let foo;foo = this;
+   ·         ──────────
+   ╰────
+  help: Reference `this` directly instead of assigning it to a variable.
+
+  ⚠ eslint-plugin-unicorn(no-this-assignment): Do not assign `this` to `baz`
+   ╭─[no_this_assignment.tsx:1:1]
+ 1 │ var foo = bar, baz = this;
+   ·                ──────────
+   ╰────
+  help: Reference `this` directly instead of assigning it to a variable.
+
+  ⚠ eslint-plugin-unicorn(no-this-assignment): Do not assign `this` to `baz`
+   ╭─[no_this_assignment.tsx:1:1]
+ 1 │ var foo = (bar), baz = (this);
+   ·                  ────────────
+   ╰────
+  help: Reference `this` directly instead of assigning it to a variable.
+
+